A peptide and telehealth brand, built from zero.
Expert Health is a live telehealth brand: brand, storefront, funnel, acquisition, and content system, all built in-house. I co-founded it, I built the growth engine and the product surface, and I operate it today.
Own the whole engine.
Most health brands rent their growth: an agency for ads, a freelancer for the site, a tool for email, nobody accountable for the whole. Expert Health was built the opposite way. One system, designed together, operated by the people who own the outcome.
It is also the proof behind everything else on this site. Every capability I sell as a fractional head of growth is running in production here.
Storefront to content engine.
Everything below was designed and shipped in-house, on one locked design system.
- Brand system and product imagery pipeline, built to look real, not AI-generated
- Conversion-designed storefront and product pages, mobile first
- A scored health assessment funnel that branches into personalized result paths
- 48 ready-to-run ad units across Meta, search, short-form video, and professional channels
- Per-product science pages built for search engines and AI answer engines
- Automated social content engine posting across platforms
Compliance shapes everything.
Health is a regulated category. What a product page may claim, which ad copy clears review, how testimonials can be used: all of it is constrained, and all of it got built into the workflow rather than bolted on after. Ad copy is compliance-flagged before it runs. Claims get reviewed before they publish.
If you are launching in a regulated space, this is the part that stops most teams. I have already been through it.
What it's made of.
You don't want a system. You want to scale.
The system is just how you get there. Bring your numbers and we will map the fastest path on one call.